The meeting strategist differentiates herself/himself by being focused on the big picture and long term organizational goals through identifying and capturing opportunities that boost loyalty and revenue.
Odds are, you're already managing a non-dues revenue program and just not calling it that. Exhibit halls, advertising, sponsorships are all examples of a non-dues program. So are virtual and hybrid events, online learning, scholarships, and awards or a professional certification program.
These programs can make up more than 50% to the organizational bottom line. Read on to learn more about how to add and enhance your bottom line and showcase your expertise in the workplace.